CHICAGO– October 21, 2020 — In an effort to help foster important exposure & support for critical charitable organizations, SwagBag VIP, is proud & excited to officially announce a new philanthropic partnership program. With COVID-19 and environmental issues at the forefront of urgent concerns, SwagBag VIP has also announced that its first featured partner is The WASH Foundation, an evolution of Clean the World Foundation, a global leader in water, sanitation, hygiene and sustainability.

The WASH Foundation is on a mission to save lives by providing humanitarian aid in the form of hygiene supplies and WASH education in the United States and around the world. They serve vulnerable populations who lack access to urgently-needed hygiene supplies, including refugees, disaster victims, and people experiencing homelessness. The supplies are handed out alongside handwashing education to ensure they are used properly and help improve hygiene behaviors over time. Since 2009, the foundation has served over 15 million individuals and distributed 60 million bars of soap and 5 million hygiene kits in 127 countries.

“While SwagBag VIP’s program is chiefly developed for great consumer brands, philanthropic support has always been part of the fabric of our make-up, said Jason Abrahams & Jeff Sodikoff, co-founders of SwagBag VIP. “We recognized an opportunity to help incredibly, important charitable organizations to amplify their efforts through our expansive tight-knit Tastemaker database and are thrilled to announce our first partnership with The WASH Foundation, whose mission of ensuring hygiene for all is so urgent; especially with the current COVID-19 crisis.”   

As part of the philanthropy partnership program, SwagBag VIP will include The WASH Foundation in its viral integrated marketing program including direct in-home promotion to Tastemaker homes, plus social media amplification, email campaigns, digital advertising and real-time feedback data. Since the beginning of the pandemic, The WASH Foundation has worked around the clock to distribute close to 6 million bars of soap to homeless shelters, food pantries, refugee camps, prisons, and emergency healthcare facilities around the world. Relief efforts  have been focused on the highest risk and most vulnerable populations globally to help protect men, women, and children from the spread of the deadly disease.

“We are so grateful for the opportunity to be included in SwagBag VIP’s program,” says Sam Stephens, Executive Director, The WASH Foundation. “The continued demand for soap during the pandemic has stretched our resources and every donation directly helps our ability to continue to serve those in need. Through this exciting partnership, we will be able to share our mission with Tastemakers across the country and raise awareness of the lack of critical hygiene supplies and the importance of making them accessible to everyone who needs them.”

Philanthropic organizations that want to be considered for inclusion in SwagBag VIP’s social responsibility program in 2021 should apply online at www.swagbagvip.com/philanthropy or email philanthropy@swagbagvip.com for more information. 

About The WASH Foundation:

The WASH Foundation is an international development and global health nonprofit operating hygiene-focused emergency relief initiatives, and WASH (water, sanitation, and hygiene) education, infrastructure, and microfinancing programs, targeting vulnerable communities in the United States and around the world. Clean the World Foundation is the 501(c)(3) non-profit organization of Clean the World’s social enterprise responsible for all soap and hygiene kit distribution both domestically and globally as part of many of its comprehensive WASH programs. Clean the World Foundation engages volunteers, donors, and other outcome-focused organizations around the world to provide hygiene supplies and education curriculum to support its global health programs. Since 2009, Clean the World Foundation has served over 15 million individuals through its global WASH programs. A copy of the official registration and financial information for Clean the World Foundation may be obtained from the Division of Consumer Services by visiting https://www.fdacs.gov/ConsumerServices. For more information, visit us online: thewashfoundation.org. 

About SwagBag VIP:

SwagBag VIP is a premier brand amplification platform connecting brands with a vast database of ‘Tastemakers,’ everyday consumers with a loyal and close-knit, yet fierce social media following. SwagBag VIP provides a viral integrated marketing program for brands looking to get their products directly into the homes of their target audiences and expand their word-of-mouth efforts. The company is the brainchild of two marketing veterans with a combined 45+ years of experiential, live events and brand marketing experience; working with top companies including Sony Music, JVC Kenwood, Southern Wine & Spirits, KraftHeinz, General Mills, Allstate, Toyota and Starbucks. Learn more at swagbagvip.com. 

Link to syndicated press release: https://www.prnewswire.com/news-releases/swagbag-vip-incorporates-philanthropic-partnership-program-clean-the-world-foundation-to-be-first-featured-partner-301156974.html?tc=eml_cleartime